Everyone knows about Starbucks coffee. But this article you will find financial data and business analysis. Starbucks faced competition by specialty coffee shops, restaurants, fast food chains, ready to drink coffee drinks. Company own numerous trademarks in many countries as well as copyrights (packaging, design, training programs). Also increased online competition resulted in reduced foot […]
Aral Sea used to be 4th largest lake in the world but because of intensive cotton irrigation it’s vaporized. In 50 years entire sea gone. What used to be developed region turned into poverty and ecological disaster. Aral sea located between Uzbekistan and Kazakhstan in Central Asia. This is endorheic (landlocked) salt water lake. There […]
How to make kids brand loyal at the young age? Answer is simple: make engaging app games for kids. It’s new way to market products to youngest generation which create desire to get only particular brands. Here’s a few examples: 1) Cola drinking apps. Yes, it’s exist. You can literally drink fuzzy drinks on mobile […]
Why do you think that social media is vital in life? Social media opinions are not yours 😉. Companies spend huge amount of money on marketing. They make you believe, life without social media is for losers. Losers have nothing to showcase to the world… That’s insane. Social media designed to be highly addictive. Hundreds […]
As humans, we want to look impressive. In most cases not for ourselves, but for others. We are addicted to others opinion. Why? Let’s try to understand together. Everything starts from the need of attention: Since a baby is born, he/she will seek attention constantly. While growing up most kids are compared to other’s more […]
I believe that calendar is the best organizing tool currently available. As we live in a digital age we are more likely to use a digital calendar which synchronized with e-mail. Out of all calendars best one is Google Calendar (it’s not promoted post, purely my opinion). Here’s a few working tips on how to […]
Shopping became an important part of our life. When customer ready to spend money, it’s heaven for merchants. But in most cases companies use all possible tricks to make customers spend as much money as it possible and as often as it possible. Here’s a few tricks: Sales. Nothing drives higher sales than simple word […]
Minimalism it’s not about counting items which you own, it’s about reason & motivation. Why did you decide to own less? There’s always reason behind. Maybe you want to save money and stop useless shopping, maybe you want to spend less time for home cleaning, maybe you want to travel. For everyone minimalism looks different. […]
How much time do you spend for cleaning? Why do you spend your day off for cleaning? Cleaning and home maintaining presented as must have women’s work. But time has changed. Women work, study, cook, shopping, take care about kids, take care about relatives, take care about husband (boyfriend) and it’s all in 24 hours. […]
How often do you buy items which supposed to last long but breaks fast? Most probably often, especially is it’s “only $9.99!buy now and save”. This happens because of built-in obsolescence. Planned obsolescence used by manufacturers in almost every product: product break fast, service became out-of-date, product with short trendy lifespan etc. Until 20th century […]
Internet browsing became important but not productive part of life. Biggest part of online time we spend on nonsense things which does not improve us. In order to change useless time spending we tell ourselves “no more watching YouTube or browsing Instagram”. But every time commitment fails. Why? Let’s take a look. Internet browsing is […]
Thanks to Instagram consuming of useless pictures and information became time pass (way to waste time). Instagram launched in 2010, owned by Facebook Inc. Photo and video sharing platform quickly became popular and turned into influencers businesses. Almost every new user dream to have letter “K” near followers count. As more followers as hire probability […]
Massive advertisement campaigns make us believe in need of low-priced & disposable clothes. Fast fashion presented as must-have but it wasn’t in this way half of the century ago. Tailoring was precise and individually fitted right until Amancio Ortega’s fast fashion idea. We are going to skip traditional history of fashion and discuss only about […]
Internet overloaded with new trends which only support manufacturers. By making people spend money on useless items. Most of the trends are micro trends which last for a few months or even weeks (fast-fashion). YouTube and Instagram packed with fashion influencers. They get paid for promotional videos in which “buy more, use this coupon to […]