Plant-based meat as a business by Beyond Meat

Plant-based meat company revolutionizing the traditional food market. The Beyond Meat food scientists build meat from plants which taste & look similar to traditional meat. Company’s products targeted not only to vegetarians but also to meat eaters who wish to explore entirely new food palette. I’m living in India which ranked №1 in the world […]

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Vegan eggs vs chicken eggs

Eggless eggs it’s a new hot trend. Manufacturers making a lot of money of vegan movement. But is it worth of purchase? I think not. Here’s why. Eggs are loaded with nutrients and high in protein (13 grams per 100 grams). All vegans will cream that eggs are high in cholesterol but high-density lipoprotein is […]

Craving for snack? World’s snacks business.

Snacking!!! Yeah, everyone crave for that yummy crunchy snack. Different preferences create entire niche for snacks in FMCG (fast-moving consumer goods). From sweet to spicy, there’s plenty of choice but let’s take a deeper look into snacks as FMCG category. Most of consumers prefer snack as a food between meals. But number of people who […]

Meatless meat burgers by Beyond Meat Inc

I’m proud carnivore but meatless plant based burger patties caught my attention. I’ve never thought that it’s possible to make product which feels like meat but actually plant based. Company well marketed from emotional side “save the planet with our plant based protein” but their financial data not that inspiring. All financial data in this […]

Instagrammable food: new era of food art

Who visit fancy restaurants without taking pictures of food on your plate? Everyone does it! It’s an opportunity to make others jealous in social media. Food presentation changed in last 10 years. Showcasing “it’s my yummy & fancy food plate” by most social media users. Suddenly food presentation appeared as art in high demand. Food […]

How to make customer spend more money?

Shopping became an important part of our life. When customer ready to spend money, it’s heaven for merchants. But in most cases companies use all possible tricks to make customers spend as much money as it possible and as often as it possible. Here’s a few tricks: Sales. Nothing drives higher sales than simple word […]

Planned obsolescence or build to fail items

How often do you buy items which supposed to last long but breaks fast? Most probably often, especially is it’s “only $9.99!buy now and save”. This happens because of built-in obsolescence. Planned obsolescence used by manufacturers in almost every product: product break fast, service became out-of-date, product with short trendy lifespan etc. Until 20th century […]

Influencers inspired shopping

If you are an influencer than this article not for you. Media personalities presented as talented people but in most cases it’s fake talents. Not much brainwork needed to post half-naked pictures. How many media personalities actually contributed to social development, science, improvement of human wellbeing? Not many. To be Instafamous need: naked a*s, food […]