The rise and fall of Victoria Secret

Legendary lingerie brand which used to sell a “fantasy” to male buyers. But time have changed and company experience fall in sales because, lack in diversity & quality. Also annual Victoria Secret runway shows cancelled because of dropped popularity. Brand Vicroria Secret founded in 1977 in California. Company is listed in NYSE (LB symbol), current […]

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Fast fashion shocking facts

Fast fashion is not sustainable, not even durable. Than why people buy it? Customers think that they save money by not spending a lot per each item. What’s missing? Items designed for fast obsolescence. So customers have to buy more regularly, spend more time for shopping, spend money again and again, damage the environment, have […]

Fast fashion impact on personal finance

Massive advertisement campaigns make us believe in need of low-priced & disposable clothes. Fast fashion presented as must-have but it wasn’t in this way half of the century ago. Tailoring was precise and individually fitted right until Amancio Ortega’s fast fashion idea. We are going to skip traditional history of fashion and discuss only about […]

How influencers make money?

Internet overloaded with new trends which only support manufacturers. By making people spend money on useless items. Most of the trends are micro trends which last for a few months or even weeks (fast-fashion). YouTube and Instagram packed with fashion influencers. They get paid for promotional videos in which “buy more, use this coupon to […]