Microsoft closed all physical stores

A few days ago Microsoft Corp announced about new approach to retail business. Total 83 of Microsoft Store physical locations will be closed and company will be focused on it’s digital storefronts. Because of this news , shares of Microsoft fell 2% and it will result in pre-tax charge of approximately $450 million (primarily asset write-offs and impairments).

Since the Microsoft Store locations closed in late March due to the COVID-19 pandemic, the retail team has helped small businesses and education customers digitally transform; virtually trained hundreds of thousands of enterprise and education customers on remote work and learning software; and helped customers with support calls. The team supported communities by hosting more than 14,000 online workshops and summer camps and more than 3,000 virtual graduations.

http://www.microsoft.com

It makes sense that software company sell it’s software online. But some customers just used to visit Microsoft stores to speak with real sales people (not a virtual assistants). Microsoft is implementing new growth strategy and it’s will be successful because of covid19 pandemic.

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