11.11 The Singles Day

It’s never too much of shopping if you want to surround yourself with countless number of merchandise. Every year Chinese e-commerce giant Alibaba organizing huge sale on Singles Day. In order to attract more customers company make big show with major pop stars and countless performance.

Huge discounts and craze about this special shopping day lead to over consumption. Over consumption lead to accumulation of useless items and need of more storage space. More storage space leads to bigger expenses of housing. And it’s all to store useless cheap items.

Customers lost understanding between need and want. Most of items purchased during The Singles Day classified into category “want”. That means that it’s company’s great marketing strategy and not customers need to buy item.

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