How digital publishers make money?

In digital age digital publishing makes sense. Companies try to make money on online readers. Here’s how online magazines make money in digital age.

Digital publishers may have or may not have printed editions. In printed magazines it’s clear how they earn. For digital publishers it’s more complicated:

  • Subscription.
  • Membership.
  • Lead generation.
  • Advertisements (web banner, pop-up adds, Google adds, affiliate banner, etc)
  • Paywall (to read some content payment required).
  • Micro-payment (micro payments for each article or repost).
  • Donate button (readers may support by any amount of money).
  • Content for repost on another webpages (one of the most efficient way to drive traffic to your webpage).
  • Content for newspapers.
  • Sale of branded merchandise.
  • Sell of tickets for events.
  • Book & courses sale.
  • Sale of webinars.
  • Earnings on social media followers and content.
  • E-mail based advertising and sales.
  • Events organizing when readers pay money to socialize with favourite writers).
  • In-app sales (if you have app).
  • Promotional articles.

There’s plenty of options how online publishers make money. Here’s how much they charge for online subscription:

  1. Vogue India 12 months digital subscription cost 600 Rs ($8) with assured gift from L’Oréal worth 1050 Rs ($15).
  2. Cosmopolitan India 12 months digital subscription cost 1800 Rs ($24).
  3. Forbes India free in-app reading (Jio Magazines).
  4. New York Times weekly subscription cost 49 Rs ($0.75).
  5. The Wall Street Journal subscription cost $1 for 2 months and after $4.99 per month.

Digital publishing could be profitable if right strategy chosen. Readers want to feel appreciated. If online publishers intend to make money only, then readers won’t be generous.

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